Campaign Inputs
+570.2% ROI
Postcards Sent(pieces)
5,0001,000100,000
Conversion Rate(% who order)
4.4%0.120
Avg. Order Value
$150102,500
Gross Margin(on orders)
66%5100
Postcard Printing & Postage Cost(per 1,000 pieces)
$650 /M550950
Promotional Discount %(off avg order value)
0%050
Projected Results
Orders Generated220
Total Revenue$33,000
Gross Profit on Orders$21,780
Postcard Cost–$3,250
Discount Cost$0
Net Campaign Profit+$18,530
Cost per Acquisition$14.77
Postcard CostGross Profit
$3,250$21,780
Break-even conversion rate0.66%
You need at least 0.66% conversion to cover postcard costs
Results are estimates based on your inputs and do not guarantee actual campaign performance.